Are you open to different ideas to increase your sales, the number of customers served and the profit of your restaurant?

Here are some tips that can be put to use to greatly enhance the sales, profitability and customer-loyalty of your restaurant.

Regularly visit other restaurants of all types in your area.   Take detailed notes on what turns you on or off about the atmosphere, persona, service, food, entertainment, special gestures, decor, etc.   Play customer and see how their treatment differs from your own.

As far as marketing goes, the most important thing you must do is capture the names and addresses of all your customers.   Here's one way:  Have each server give a card to each customer after they've enjoyed the entree and are lingering over coffee or dessert, and tell them about a free drawing you're having - a gourmet dinner for two, complete with champagne and caviar!   In a few weeks, pick a winner and send them a letter they can bring in for their free meal.

Also, send a letter to everyone who did not win, offering a second prize of a bottle of champagne, free appetizer with the next dinner, free dessert, beverage, etc.   Make it good for one month, provided they bring the letter with them.

Set up joint ventures with local artists whose works fit your restaurant decor.   Display their wares on your walls and offer them for sale (and, coincidentally, decorate your restaurant for free).

Needless to say, mail your list frequently, testing all types of offers.   Then test other lists - local residents, special groups (such as 'Dentist's Special' or a 'Lawyer's Special).   Remember, collect names and addresses, ask for the business, and offer a strong inducement.

You'll run rings around your competitors!

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