Do You Feel Frustrated With The Money You’ve Been Making? If you do, then there is only one way to stop the pain: GET LOTS AND LOTS OF NEW CLIENTS!

Accounting Practice (November 2004 Call)

Here's a live two part call where I demonstrate to you how to discover hidden marketing assets in a business fast and how to get a paying clients fast.

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client. There is no easer way to show your client how you can help them grow their business. And I am going to show you more proof in this next recording. In this two part recording, you'll hear  another powerful demonstration to illustrate my point. I live San Diego California. My client Barcus, lives halfway around the world in Australia. This is another live recording of me using the Richard's Opportunity Analysis Worksheet. The purpose of using this worksheet is to uncover Barcus's hidden marketing assets in his business. You don't know that I am reading word for word parts of the script directly printed on my Opportunity Analysis Worksheet. Listen to the dramatic effect this Worksheet ( I call it my cheat sheet)  has on Barcus, a successful tax advisor. By using this tool, I don't have to wing-it like I've done in the past.  I have a scripted sequential question worksheet to follow. This is my new secret weapon. To me, it's like a huge shovel to uncover hidden marketing assets buried deep in his business. Assets, he can't even see until I dig them out for him with my questions. Don't take my word for it, hear me digging for gold. Hear me, as I uncover thousands and thousands of dollars of lost opportunity. Get your pen and paper ready. See how many of these nuggets you can use for your own consulting practice. Make sure you hear the other recording above this one with the String Cheese Distributor. I know this recording will give you more confidence in yourself. I hope that it will get you to try and get a client and start your own lucrative marketing consulting business. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a limited time offer for a free six month subscription to "Consulting Secrets" at http://www.hardtofindseminars.com/HowToConsulting.htm

Herschell Gordon Lewis—author of 20 books on advertising, writing and direct marketing—reveals secrets of success in copywriting

Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, "World’s Greatest Direct Mail Sales Letters Of All Time." This book is not to be confused with a similar book by Richard Hodgson titled "The World’s Greatest Direct Mail Sales Letters Of All Time." An interesting fact I learned about Hershell is that within the Collector’s Plate industry he is known as the "King of Direct Mail." You may have seen collector’s plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally. Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida. On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening. I hope you enjoy. For more killer recordings on copywriting go here

Former senior marketing manager for Nightingale-Conant spills his guts about the motivational tape industry.

Peter Wink is the former senior marketing manager for Nightingale-Conant. He is a big fan of many of the marketers listed on my site. In fact, he has written copy for selling many of their programs. Peter was interested in swapping some Gary Halbert programs for any of his Nightingale-Conant products. He has collected hundreds on various topics. I called him back to let him know what topics I was interested in and asked for the untold story of the motivational tape industry. This is one of the most informative interview to date. Packed with inside secrets about the motivational tapes industry and how it operates, how it generates sales, the profile of a customer, what they buy, how often, and how much they spend. Peter was gracious with his time. Get ready for a great talk with Promoter Extraordinaire, Mr. Peter Wink. You will also see how a possible joint venture opportunity with Peter was presented to me by this one talk.  Since I interview and review marketing gurus all day long for a living, you can guess I know what works and what does not. Click here to see how I make my money.

Electrical contractor discovers how to use advanced direct mail and list rental strategies to double her business.

This is an informative consultation with the owner of one of the largest electrical contractors in her market. She was looking for marketing materials and advice on how to streamline her firm’s marketing. This recording will teach you how to sell your marketing product or service, and it also has some great specific information on mailing list rental and on how to get your mail opened. 35 minutes. Since I interview and review marketing gurus all day long for a living, you can guess I know what works and what does not. Click here to see how I make my money.

How to get more buying customers

This is a recording from Eric the co-owner of a hospital staffing business. He called looking for marketing information on how to get more customers. I share with him one of my best secrets in how to make it easy for your customers to buy from you. Once this secret is revealed to you in this recording, you will wonder why you have not been using it's power for all these years. This was recorded on March, 11 2003. The recording is 32 minutes. Since I interview and review marketing gurus all day long for a living, you can guess I know what works and what does not. Click here to see how I make my money.

How to steal a business ethically by researching your competitors

This conversation with Bartey Jones is packed full of ideas that will blow you away. Bartey had invested in a set of the Jay Abraham Protégé tapes. He called to get my advice on a sales letter he had put together on a diet product. In this conversation I tried my best to talk him out of learning to write copy. You will hear why. I had in mind a better way for him to increase his chances of success one hundred fold. You will learn some powerful information in this talk. It is when I was at my best! The conversation starts off a bit slow but heats up five minutes into the talk. It runs about 55 minutes. Enjoy. If you are interested in getting new set of the SRDS books e-mail me at msenoff1@san.com

"To my surprise, the information in Luis interview number two shared in the first 20 minutes was so captivating and incredible, I could not believe it."

"I would highly recommend anyone to study this interview on the 16 best marketing research web sites with Mr. Luis Arauz and to go through each link for at least one hour a day. They can only advance their business and marketing goals by doing so. This information is exactly what I should have known about years ago.  It would have saved me a lot of lost time and money from my own chaotic Internet searches. Click here if you would like to follow all 67 links to the web sites talked about on this recording so you can visit these sites while you listen.

Meet a real turn-around expert. This is not the same as a business consultant. To turn around a failing business is a specialty, and I met one of the best in the field. Meet Mr. James Dixon. In this interview he shares how he makes big money in this little known field. He will tell you how to approach a business, sign a contract, and get a business out of the red for big money. He is the last guy they call before the business goes under. Get in on this conversation and learn about this amazing business turn-around man. Click below for part one audio interview with Mr. James Dixon, Turn-Around Expert. For more free recordings on the subject of Joint Venture, go here and look at what I think is one of the best Joint Venture courses available anywhere.

How To Set Up, Approach And Profit From Joint Venture Deals And Why Most People Do It The Wrong Way!

I meet a lot of people in this business. One of my newest mentors is Vanish Patel from the UK. Vanish originally contacted me via e-mail after listening to every one of my audio clips listed on this site. Vanish meets with over 200 businesses a year. He and I have had several talks on joint venture deal making, and I felt this information was so powerful and important, I asked Vanish to share with you what he told me! Once you hear this talk on the right way to approach a joint venture deal making, you'll know exactly what types of businesses to look for. You will also know exactly what to say to them, how to structure compensation, and what type of agreements to use to protect yourself. Do not miss this interview. You will learn how to make a six-figure income doing nothing but setting up joint venture deals right from your own home with no product and no customers. Listen now to part a short clip with on Joint Venture deal making with Vanish Patel. For more free full length recordings on the subject of Joint Venture, go here and look at what I think is one of the best Joint Venture courses available anywhere.