Are you open to a Great Idea to enhance the bottom line of yoiur business - without more advertising?

Here is a way to leverage your present business for new sales and profits by using an markeiting asset you already have.

Most people in the mail-order business don't understand the residual value and ancillary worth of a customer name.   After they've sold something to the customer, they merely try to rent the name out, without considering one important fact:  If another company is renting our list and mailing to customers continuously, isn't it obvious that they're making money from your customers?

Wouldn't you rather make that money from your customers?

Here's how: You go to these other mail-order operators and say, 'Look, you're already getting a good response from mailing to my list.   But you'd get an even better response if your mailing pieces had my name on it, because my customers trust me implicitly and they buy anything I offer them.   If you lend me your mailing piece, I'll put my name on it and mail it out at my expense, and you get the names and half the profits.'

That one little twist can normally make you about five times the profit of merely renting your names.

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