Are you open to a few new ideas about how to create more sales, profits and customer-loyalty for your floral business?

Here are a few really effective ideas that will do just that!

Hold a drawing for 'Free Flowers For A Year -A $200 Value' in order to capture names and addresses of your customers.  Give the winner a special arrangement that's appropriate for each holiday, birthday, anniversary, spouse's birthday, and other special occasions.

On the drawing card, have each customer give the dates of these special occasions. Then, 10 days before each occasion, send a personalized letter to the folks that didn't win the drawing, reminding them of it and making a special offer so they buy their flowers from you.

Here's a way to lock in dozens of customers and produce tons of front-end cash: Offer your customers a reduced rate on all the flowers they buy if they'll pay in advance for them now (or in quarterly installments on their credit card). Your pitch would go something like this: 'The price of flowers is going up all the time. A year from now, a dozen roses may cost 50% more than they do now.  There's nothing we can do about that, but here's a way you can avoid those price increases and still get the fine quality flowers you've come to expect from our shop. Simply pay us "in advance" for the flowers you expect to buy during the coming year. We'll even sell them to you below today's current prices, so you're actually getting a double savings!’

Then add some rationale for why you're doing this, such as: 'We're going to expand our store and make a ton of new renovations that we've been wanting to do for a long time but didn't have the money for. With this prepayment plan, we'll be able to generate the capital we need without having to take out a loan and pay all that interest. We're there for willing to give you an enormous price savings on all the flowers you buy, and we're more than happy to pass the savings on to you since we won't have to make payments on a loan from the bank'.

This can work for any kind of business in which the customer's future purchases are more or less predictable. After all, a sale today is worth two sales next month - and who couldn't use an enormous increase in cash flow?   Be sure to use the rationale to explain why you're making such an incredible offer. Don't make it sound like you're hurting though, or people will be reluctant to give you their money for the future.

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